Google confirms that keywords in TLD not a ranking component in search rankings. This is certainly going to be a bad news for all the field owners who own keyword rich TLD’s.
Google’s John Mueller confirmed yesterday in a Google Hangout that keyword-rich TLDs, such as the new top-level domains that have keywords in them — like.LIVE, .NEWS, .ATTORNEY and so on — do not count for ranking purposes.
Watch out the below Google’s webmaster video for more information: